National Open University Library

Tourism and hospitality management in practice : a case study collection /

Tourism and hospitality management in practice : a case study collection / edited by Rebecca Wilson-Mah. - xi, 169 pages : illustrations, maps ; 26 cm. - International cases in business mangement ; volume 2 .

Includes bibliographical references and index.

Chapter one: resilience and recovery -- Case 1: pivoting in the tourism sector: COVID- 19 / Rebecca Wilson-Mah and Katherine MacRae -- Case 2: a case of resilience and agility: the Craigdarroch castle / Rebecca Wilson-Mah and Giovanni Malcolm -- Case 3: a sudden inhospitable situation: the Everglade hotel / Rebecca Wilson-Mah and Daniel Bernardes -- Case 4: tourism resort employers and employees adapt to pandemic uncertainty / Rebecca Wilson-Mah and Jo Axe -- Chapter Two: sustainable tourism in context -- Case 5: rural tourism growth in Ghalegaun, Nepal / Authors: Himal Poudel, Brian White and Charles Krusekopf -- Case 6: a sustainable tourism plan and rebrand for Lagos, Nigeria / Authors: Oluwafisayo Olayinka-Bello and Rebecca Wilson-Mah -- Case 7: local I'a: a social enterprise makes a big impact on a small scale / Authors: Jonelle Knowles -- Chapter three: operations management -- Case 8: the Peak hotel: the challenge of succession and family firm continuity / Authors: Anita Zehrer, Gabriela Leiss, Charles Krusekopf and Rebecca Wilson-Mah -- Case 9: marketing strategy for business recovery: tours of exploration, a travel agency / Authors: Catherine Evans and Szilvia Paradi -- Case 10: here's a tip - Paying it forward may backfire at oven and tap / Authors: Sarah Holtzen and Megan Douglas -- Case 11: street food in Ho Chi Minh City: managing high demand / Authors: Khanh Le and Gillian Dixon -- Case 12: a story of resilience at the restaurant Comida Corrida / Authors: Sandra Cherro Osorio and Esha Thukral -- Chapter four: events and the visitor experience -- Case 13: game, set and match: increasing the economic impact of a tennis tournament in Eastbourne, England / Author: Nigel Jarvis -- Case 14: from visitors to trusted messengers: encouraging climate change action through post-visit action resources / Authors: Christine M. Van Winkle and Jill N. H. Bueddefeld -- Case 15: case fifteen: the local wild food challenge: translating a chef's passion for wild food into a sustainable event / Authors: Ingrid Kajzer Mitchell, Rebecca Wilson-Mah and Christine Van Winkle.

"Tourism and Hospitality Management in Practice: A Case Study Collection is a collection of real-world business cases with a particular focus on small and medium sized enterprises (SMEs) in different countries from around the world. Fifteen compact cases capture a variety of business situations that present decisions, opportunities, or challenges. Organized into four chapters, the cases reflect the various impacts of changing external conditions and internal factors in tourism and hospitality SMEs. Each case tells the story of a particular business situation and context, and the student takes on the role of the decision maker. All cases include a synopsis, reflective questions, references, further reading and a learning activity. An introductory chapter written specifically for students offers advice on what to expect from learning with a case, as well as hints for how to approach a case analysis. The cases offer multiple opportunities to connect tourism and hospitality knowledge and theory to practice, with a particular emphasis on analytical skill development, problem-solving and alternative generation. This case collection is suitable for undergraduate and graduate courses in tourism, hospitality management and business, as well as for professional development programs. For instructors who teach with the cases, there are teaching notes, comprising comprehensive teaching plans and resources, learning activities, reflective questions, additional readings and external resources, all available online"--

9781032247670 9781032247601

2023030237


Tourism--Management--Case studies.
Hospitality industry--Management--Case studies.
Small business--Management--Case studies.

G155.A1 / T58934853 2024

647.068

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