The Routledge companion to marketing and feminism /
The Routledge companion to marketing and feminism /
edited by Pauline Maclaran, Lorna Stevens and Olga Kravets.
- 1 Edition.
- pages cm.
- Routledge companions in business, management and marketing .
Originally published under title: Marketing and feminism, 2000.
Includes bibliographical references and index.
"This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #metoo and #timeisup. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing"--
9780367477578 9781032187563
2021036460
Marketing.
Feminism.
Women consumers.
HF5415 / .R6426 2022
658.8
Originally published under title: Marketing and feminism, 2000.
Includes bibliographical references and index.
"This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #metoo and #timeisup. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing"--
9780367477578 9781032187563
2021036460
Marketing.
Feminism.
Women consumers.
HF5415 / .R6426 2022
658.8