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Hollensen, Svend.

Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xliii, 756 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780273726227 (pbk.)

LCCN: 2010009888

Subjects--Topical Terms:
Export marketing.
Export marketing--Case studies.

LC Class. No.: HF1416 / .H65 2011

Dewey Class. No.: 658.8/4