National Open University Library

Principles of Contemporary Marketing / (Record no. 10205)

MARC details
000 -LEADER
fixed length control field 00428pam a2200157 a 4500
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780324536508 (pbk.)
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 032453650X (pbk.)
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
MAIN ENTRY--AUTHOR NAME
Personal name Kurtz, David L.
TITLE STATEMENT
Title Principles of Contemporary Marketing /
EDITION STATEMENT
Edition statement International student ed.
Copyright Date
Place of publication Australia
Name of publisher Thomson
Year of publication or production 2008
PHYSICAL DESCRIPTION
Number of Pages liv, 664p. Various pagination
Other physical details ill., pbk
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Library of Congress Classification
Holdings
Permanent Location Current Location Date acquired Full call number Accession Number Koha item type
Spec. Study Centre Immigration, Gwagwalada, Abuja Spec. Study Centre Immigration, Gwagwalada, Abuja 09/20/2023 HF5415 .K87 2008 0185766 Books

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