MARC details
| 000 -LEADER |
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| fixed length control field |
02322cam a2200217 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9783031246531 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Item number |
3 |
| MAIN ENTRY--AUTHOR NAME |
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| Personal name |
Al-Tamimi, Nawaf, |
| TITLE STATEMENT |
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| Title |
Qatar's nation branding and soft power |
| Remainder of title |
exploring the effects on national identity and international stance |
| Statement of responsibility, etc |
Nawaf Al-Tamimi, Azzam Amin, Nourollah Zarrinabadi |
| Copyright Date |
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| Place of publication |
Cham, Switzerland |
| Name of publisher |
Springer |
| Year of publication or production |
[2023] |
| PHYSICAL DESCRIPTION |
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| Number of Pages |
xi, 92 pages |
| SERIES STATEMENT |
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| Series statement |
Contributions to international relations, |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1. Introduction -- Chapter 2. Terminological Definitions -- Chapter 3. Describing Qatar -- Chapter 4. Creating Nation Brand: The Model of Qatar -- Chapter 5. The Blockade, Social Media, and National Identity -- Chapter 6. Conclusion |
| SUMMARY, ETC. |
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| Summary, etc |
This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar's national brand, Qatar's arsenal of soft power, international alliances, and the opponents' quandary. This book further scrutinizes Qatar's role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the "shock and awe" in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Term |
National characteristics, Qatari. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Term |
Branding (Marketing) |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Amin, Azzam, |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zarrinabadi, Nourollah, |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://link.springer.com/10.1007/978-3-031-24651-7 |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |