Integrated marketing communications / (Record no. 10772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587cam a2200205Ia 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077111206 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077111205 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ouwersloot, Hans |
| TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc | Hans Ouwersloot and Tom Duncan |
| EDITION STATEMENT | |
| Edition statement | European ed |
| Copyright Date | |
| Place of publication | London |
| Name of publisher | McGrawHill |
| Year of publication or production | 2008 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 523 p., [16] p. of plates : |
| Other physical details | ill. (some col.) ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Interactive marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Direct marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duncan, Tom |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Spec. Study Centre Immigration, Gwagwalada, Abuja | Spec. Study Centre Immigration, Gwagwalada, Abuja | 09/25/2023 | HF4151.23 .O99 2008 | 0185740 | Books |