Trend management : (Record no. 10816)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02331cam a2200241Ii 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783662647035 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 3662647036 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783662647059 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/012 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Blechschmidt, Jörg |
| TITLE STATEMENT | |
| Title | Trend management : |
| Remainder of title | how to effectively use trend-knowledge in your company / |
| Statement of responsibility, etc | Jörg Blechschmidt |
| Copyright Date | |
| Place of publication | Berlin, Germany : |
| Name of publisher | Springer, |
| Year of publication or production | 2022 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource (116 pages) |
| SERIES STATEMENT | |
| Series statement | Business guides on the go |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend analysis -- Chapter 7. Trend study: in-depth analysis of a trend -- Chapter 8. Trend radar: overview of relevant trends -- Chapter 9. Trend management as a corporate function -- Chapter 10. A word in closing |
| SUMMARY, ETC. | |
| Summary, etc | This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic planning. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://rave.ohiolink.edu/ebooks/ebc2/9783662647035 |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://link.springer.com/10.1007/978-3-662-64703-5 |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://proxy.ohiolink.edu:9099/login?url=https://link.springer.com/10.1007/978-3-662-64703-5 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 09/26/2023 | HD30 .J67 2022 | 0187934 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 09/26/2023 | HD30 .J67 2022 | 0187935 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 09/26/2023 | HD30 .J67 2022 | 0187936 | Books |
| Makurdi Study Centre | Makurdi Study Centre | 07/09/2025 | HD30.J67 2022 | 0196663 | Books |