Advances in Chinese Brand Management / (Record no. 11100)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03505cam a2200349Mi 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781352000115 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1352000113 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781352000108 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1352000105 |
| TITLE STATEMENT | |
| Title | Advances in Chinese Brand Management / |
| Statement of responsibility, etc | edited by John M.T. Balmer, Weifeng Chen. |
| Copyright Date | |
| Place of publication | London : |
| Name of publisher | Palgrave Macmillan UK : |
| -- | Imprint : |
| -- | Palgrave Macmillan, |
| Year of publication or production | 2017. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource (x, 354 pages) : |
| Other physical details | online resource |
| SERIES STATEMENT | |
| Series statement | Journal of Brand Management: Advanced Collections |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section 1 Introduction; 1 Introduction; Section 2 China's Brands and Corporate Brand Communications in China: in Context; 2 China's Brands, China's Brand Development Strategies and Corporate Brand Communications in China; Section 3 Corporate Heritage Brands in China; 3 Corporate Heritage Brands in China. Consumer Engagement with China's Most Celebrated CorporateHeritage Brand -- Tong Ren Tang:; 4 A Brand Culture Approach to Chinese Cultural Heritage Brands; Section 4 Luxury Brands in China. 5 Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned6 Consumer Perspectives of Cultural Branding: The Case of Burberry in Taiwan; Section 5 Managing the Brand Name and Logo in China; 7 Brand Name Translation Model: A Case Analysis of US Brands in China. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | 8 Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations; 9 The Effects of Sub-brands and Brand Name Structure on Extension Evaluation: An Empirical Study Based on Chinese Culture; Section 6 Brand Building in China; 10 Country Branding through Olympic Games. 11 A Configurational Perspective of Branding Capabilities Development in Emerging Economies: The Case of the Chinese Cellular Phone Industry12 B2B Brand Extension to the B2C Market-The Case of the ICT Industry in Taiwan; Section 7 Brand Buying Behaviour in China; 13 The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image; 14 Hedonic Shopping Value and Impulse Buying Behavior in Transitional Economies: A Symbiosis in the Mainland China Marketplace; 15 Consumers' Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China. |
| SUMMARY, ETC. | |
| Summary, etc | This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business and Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer Relationship Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market Research/Competitive Intelligence. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International Business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Balmer, John M. T., |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chen, Weifeng, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Reference |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 09/27/2023 | HD70 .A38 2021 | 0188773 | Reference |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 09/27/2023 | HD70 .A38 2021 | 0188774 | Reference |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 09/27/2023 | HD70 .A38 2021 | 0188775 | Reference |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 09/27/2023 | HD70 .A38 2021 | 0188743 | Reference |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 09/27/2023 | HD70 .A38 2021 | 0188744 | Reference |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 09/27/2023 | HD70 .A38 2021 | 0188745 | Reference |