Cosmetics marketing : (Record no. 13790)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01583cam a22001698i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781350299436 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.7/66855 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Karchin, Lindsay, |
| TITLE STATEMENT | |
| Title | Cosmetics marketing : |
| Remainder of title | strategy and innovation in the beauty industry / |
| Statement of responsibility, etc | Lindsay Karchin and Delphine Horvath. |
| Copyright Date | |
| Place of publication | New York, NY : |
| Name of publisher | Bloomsbury Visual Arts, |
| Year of publication or production | 2023. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | pages cm |
| SUMMARY, ETC. | |
| Summary, etc | "Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are are also practical, beautifully illustrated resources for entering the field, including exercises for boosting creativity, and interview preparation, as well as a breakdown of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainabilty, this a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels, Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and to shape the next generation of leaders in beauty"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Cosmetics industry. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Cosmetics industry |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Horvath, Delphine, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
No items available.