Digital marketing strategy : (Record no. 13799)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02209cam a2200205 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781035311309 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781035311323 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lahtinen, Niko, |
| TITLE STATEMENT | |
| Title | Digital marketing strategy : |
| Remainder of title | create strategy, put it into practice, sell more / |
| Statement of responsibility, etc | Niko Lahtinen, Principal Owner and Commercial Director, Suomen Digimarkkinointi Oy, Finland, Kimmo Pulkka, Partner and Head of the Content Marketing Unit, Suomen Digimarkkinointi Oy, Finland, Heikki Karjaluoto, Professor, Faculty of Information Technology, University of Jyväskylä, Finland, Joel Mero, Assistant Professor of Marketing, School of Business and Economics, University of Jyväskylä, Finland. |
| Copyright Date | |
| Place of publication | Cheltenham, UK ; |
| -- | Northampton, MA, USA : |
| Name of publisher | Edward Elgar Publishing, |
| Year of publication or production | [2023] |
| PHYSICAL DESCRIPTION | |
| Number of Pages | X/, 154 pages : |
| Other physical details | illustrations (some color) ; |
| SUMMARY, ETC. | |
| Summary, etc | "This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Digital media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pulkka, Kimmo, |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Karjaluoto, Heikki, |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mero, Joel, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
No items available.