Sustainable marketing : (Record no. 13818)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01707cam a2200205 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398613133 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398613157 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Randle, Paul |
| TITLE STATEMENT | |
| Title | Sustainable marketing : |
| Remainder of title | the industry's role in a sustainable future / |
| Statement of responsibility, etc | Paul Randle, Alexis Eyre. |
| Copyright Date | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | Kogan Page, |
| Year of publication or production | 2024. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 307 pages ; |
| SUMMARY, ETC. | |
| Summary, etc | "Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation.Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, EcoSki and Tesla"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Green marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social responsibility of business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sustainable development. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eyre, Alexis, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/04/2024 | HF5413 .R36 2024 | 0194879 | Books |