MARC details
| 000 -LEADER |
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| fixed length control field |
02457cam a2200253 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9783031393594 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
3031393597 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
HF5415.13 .M88 2023, 658.8 |
| MAIN ENTRY--AUTHOR NAME |
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| Personal name |
Mutum, Dilip S. |
| TITLE STATEMENT |
|---|
| Title |
Consumers, society and marketing : |
| Remainder of title |
a sustainability perspective / |
| Statement of responsibility, etc |
Dilip S. Mutum, Ezlika M. Ghazali |
| Copyright Date |
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| Place of publication |
Cham : |
| Name of publisher |
Springer, |
| Year of publication or production |
2023 |
| PHYSICAL DESCRIPTION |
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| Number of Pages |
1 online resource (xvii, 174 pages) : |
| Other physical details |
illustrations, References. |
| SERIES STATEMENT |
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| Series statement |
CSR, sustainability, ethics & governance, |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles |
| SUMMARY, ETC. |
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| Summary, etc |
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Term |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Term |
Social responsibility of business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Sustainable development. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ghazali, Ezlika M., |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://rave.ohiolink.edu/ebooks/ebc2/9783031393594 |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://link.springer.com/10.1007/978-3-031-39359-4 |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://go.ohiolink.edu/goto?url=https://link.springer.com/10.1007/978-3-031-39359-4 |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |