The Routledge companion to strategic marketing / (Record no. 13841)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01612cam a22001938i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138489080 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138489097 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| TITLE STATEMENT | |
| Title | The Routledge companion to strategic marketing / |
| Statement of responsibility, etc | edited by Bodo B. Schlegelmilch and Russell S. Winer. |
| Copyright Date | |
| Place of publication | New York, NY : |
| Name of publisher | Routledge, |
| Year of publication or production | 2021. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | pages cm. |
| SERIES STATEMENT | |
| Series statement | Routledge companions in business, management & accounting |
| SUMMARY, ETC. | |
| Summary, etc | "The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are, among others, from the US (Berkeley, Cornell, MIT, New York University, Texas A & M), Europe (Hanken School of Economics, INSEAD, Oxford, University of Groningen, WU Vienna) and Asia (Indian School of Business, Tongji University). The topics addressed range from economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students and practitioners"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schlegelmilch, Bodo B., |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell S., |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/04/2024 | HF5415.13 .M37 2021 | 0194614 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/04/2024 | HF5415.13 .M37 2021 | 0194615 | Books |