Marketing strategy for museums : (Record no. 13877)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01938cam a22002058i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032313153 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032313153 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032313153 |
| INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9781032313153 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | AM121 .L57 2024 |
| Item number | 2 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lister, Christina, |
| TITLE STATEMENT | |
| Title | Marketing strategy for museums : |
| Remainder of title | a practical guide / |
| Statement of responsibility, etc | Christina Lister. |
| Copyright Date | |
| Place of publication | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of publisher | Routledge, |
| Year of publication or production | 2024. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xi,216 pages |
| SERIES STATEMENT | |
| Series statement | Routledge guides to practice in museums, galleries and heritage |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing as a bridge -- Marketing strategy in practice -- Deeper dives. |
| SUMMARY, ETC. | |
| Summary, etc | "Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences--both existing and new--and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum's marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Museums |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/04/2024 | AM121 .L57 2022 | 0194738 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/04/2024 | AM121 .L57 2022 | 0194737 | Books |