Funding and nonprofit marketing : (Record no. 13924)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02084cam a22002058i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032428093 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032428109 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5415 .F86 2024, 658.15/224 |
| Item number | 2 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bennett, Roger, |
| TITLE STATEMENT | |
| Title | Funding and nonprofit marketing : |
| Remainder of title | a research overview / |
| Statement of responsibility, etc | Roger Bennett. |
| EDITION STATEMENT | |
| Edition statement | Second edition. |
| Copyright Date | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | Routledge Taylor & Francis Group, |
| Year of publication or production | 2024. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 121 pages ; |
| SERIES STATEMENT | |
| Series statement | State of the art in business research |
| GENERAL NOTE | |
| General note | First edition published by Routledge 2019. |
| SUMMARY, ETC. | |
| Summary, etc | "This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising and presents suggestions for future research. This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors' levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research. Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Nonprofit organizations |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Fund raising. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/05/2024 | HF5415 .F86 2024 | 0195247 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/05/2024 | HF5415 .F86 2024 | 0195248 | Books |