Marketing for hospitality and tourism / (Record no. 13956)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00632cam a2200205 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780135045596 (casebound : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135045592 (casebound : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132017733 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.94 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc | Philip Kotler, John T. Bowen, James C. Makens. |
| EDITION STATEMENT | |
| Edition statement | 5th ed. |
| Copyright Date | |
| Place of publication | New Jersey. |
| Name of publisher | Pearson Prentice Hall. |
| Year of publication or production | 2010 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 683 p. : |
| Other physical details | ill. (chiefly col.) ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Hospitality industry |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| NOUN Wuse II Study Centre, Abuja | NOUN Wuse II Study Centre, Abuja | 11/05/2024 | TX911.3.M3.K68 2010 | 0195348 | Books |