Mountain resort marketing and management / (Record no. 13957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02565cam a2200205 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032064048 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032064048 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TX911.3 .S65 2022 |
| Item number | 2 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Solelhac, Armelle, |
| TITLE STATEMENT | |
| Title | Mountain resort marketing and management / |
| Statement of responsibility, etc | Armelle Solelhac. |
| Copyright Date | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | Routledge, |
| Year of publication or production | 2022. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,194 pages |
| Other physical details | illustration |
| SERIES STATEMENT | |
| Series statement | Routledge advances in tourism |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | List of figures -- List of tables -- List of contributors -- Forewords -- Acknowledgements -- Introduction -- Part I: the structure of supply in ski resorts -- The development of mountain tourism: historical and economic landmarks -- Primary markets for winter sports: a macro-economic approach -- Current issues in resort management: a micro-economic approach -- Part II: commercializing mountain resorts and managing customer expectations -- Commercializing mountain resorts: strategies and tactics -- The customer experience: from need, to purchase, and experience to loyalty -- Part III: mountain tourism in the post Covid-19 era and tourism forecasts for 2035 -- The Covid-19 crisis: a new start for the mountain tourism industry? -- The top five trends in mountain tourism set to emerge by 2035 -- Conclusion. |
| SUMMARY, ETC. | |
| Summary, etc | "Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, covid-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism and development studies"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mountain resorts |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Ski resorts |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Hotel management. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/05/2024 | TX911.3 .S65 2022 | 0194641 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/05/2024 | TX911.3 .S65 2022 | 0194640 | Books |