Content marketing strategy : (Record no. 13980)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01820cam a2200181 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398611528 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398611504 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Item number | 4 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rose, Robert |
| TITLE STATEMENT | |
| Title | Content marketing strategy : |
| Remainder of title | harness the power of your brand's voice / |
| Statement of responsibility, etc | Robert Rose. |
| Copyright Date | |
| Place of publication | London ; |
| -- | New York, NY : |
| Name of publisher | Kogan Page, |
| Year of publication or production | 2023. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 210 pages : |
| Other physical details | illustrations ; |
| SUMMARY, ETC. | |
| Summary, etc | "Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. A business' content communicates everything to consumers. Content marketing is one of the most important external-facing pieces to the broader marketing strategy, but most businesses don't take a strategic approach to it. As the Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps brands transform through their approach to content marketing. In this book, he walks readers through a scalable, strategic approach to content marketing. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their approach to create broader business success. The chapters walk readers through stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Capital Group, Salesforce, Hilton Hotels and Adobe, the book offers a new strategic model that will transform how you approach content marketing"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/05/2024 | HF5415.R67 2023 | 0195207 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/05/2024 | HF5415.R67 2023 | 0195208 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/05/2024 | HF5415.R67 2023 | 0195209 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/05/2024 | HF5415.R67 2023 | 0194789 | Books |