The Routledge companion to corporate branding / (Record no. 14017)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02416cam a22002418i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032252599 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032252599 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032252599 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5415 .R68 2022 |
| Item number | 4 |
| TITLE STATEMENT | |
| Title | The Routledge companion to corporate branding / |
| Statement of responsibility, etc | edited by Oriol Iglesias, Nicholas Ind and Majken Schultz. |
| EDITION STATEMENT | |
| Edition statement | 1st Edition. |
| Copyright Date | |
| Place of publication | New York, NY : |
| Name of publisher | Routledge, |
| Year of publication or production | 2022. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 511 pages |
| Other physical details | Illustration |
| SERIES STATEMENT | |
| Series statement | Routledge companions in business, management & marketing |
| SUMMARY, ETC. | |
| Summary, etc | "This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars and researchers in management, marketing and brand management, offering a single repository on the current state of knowledge, current debates and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Corporate culture. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Corporate image. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Iglesias, Oriol, |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ind, Nicholas, |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Majken, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | HF5415 .R68 2022 | 0194706 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | HF5415 .R68 2022 | 0195867 | Books |