MARC details
| 000 -LEADER |
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| fixed length control field |
02562cam a2200265 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
3031334515 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9783031334511 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/72 |
| Item number |
3 |
| MAIN ENTRY--AUTHOR NAME |
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| Personal name |
Treviño Benavides, Teresa Berenice, |
| TITLE STATEMENT |
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| Title |
Social media addiction in Generation Z consumers: |
| Remainder of title |
implications for business and marketing / |
| Statement of responsibility, etc |
Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez |
| Copyright Date |
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| Place of publication |
Cham, Switzerland : |
| Name of publisher |
Springer, |
| Year of publication or production |
[2023] |
| PHYSICAL DESCRIPTION |
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| Number of Pages |
viii, 53 pages : |
| Other physical details |
illustrations ; |
| SERIES STATEMENT |
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| Series statement |
SpringerBriefs in business |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. Introduction: social media in people's lives -- 2. Research on social media use and Generation Z -- 3. Social media addiction -- 4. Methodology: toward an understanding of social media addiction -- 5. Social media activities -- 6. Potential causes of social media addiction -- 7. Possible outcomes and consequences of addiction -- 8. Understanding Generation Z and social media addiction -- 9. Conclusions on social media addiction and Generation Z |
| SUMMARY, ETC. |
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| Summary, etc |
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Term |
Social media addiction |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Term |
Generation Z |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Term |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Term |
Consumer behavior |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Alcorta Castro, Ana Teresa, |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garza Marichalar, Sofia Alejandra, |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peña Cisneros, Mariamiranda, |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Baker Suárez, Elena Catalina, |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |