Strategic content marketing : (Record no. 14070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02256cam a2200181 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781003369103 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032438481 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5415 .F37 2024 |
| Item number | 2 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Farkas, Dan, |
| TITLE STATEMENT | |
| Title | Strategic content marketing : |
| Remainder of title | creating effective content in practice / |
| Statement of responsibility, etc | Dan Farkas and Rebecca Geier. |
| Copyright Date | |
| Place of publication | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of publisher | Routledge, |
| Year of publication or production | 2024. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 272 pages |
| Other physical details | illustration |
| SUMMARY, ETC. | |
| Summary, etc | "Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, whilst reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing, how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying Content Marketing, Inbound Marketing, Marketing Communications, Digital and Social Media Marketing and Public Relations. In practice, the book is also highly valuable for practising professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geier, Rebecca, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | HF5415 .F37 2024 | 0194603 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | HF5415 .F37 2024 | 0194602 | Books |