National Open University Library

Vivendi : (Record no. 14071)

MARC details
000 -LEADER
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INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781003095118
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.06/544
MAIN ENTRY--AUTHOR NAME
Personal name Bouquillion, Philippe,
TITLE STATEMENT
Title Vivendi :
Remainder of title a key player in global entertainment and media /
Statement of responsibility, etc Philippe Bouquillion.
Copyright Date
Place of publication New York, NY :
Name of publisher Routledge,
Year of publication or production 2021.
PHYSICAL DESCRIPTION
Number of Pages 1 online resource
SERIES STATEMENT
Series statement Global media giants
FORMATTED CONTENTS NOTE
Formatted contents note Vivendi's history and Context -- Vivendi's economic profile -- Vivendi's political profile -- Vivendi's cultural profile.
SUMMARY, ETC.
Summary, etc "This book identifies and analyses the main socio-economic trends that characterize Vivendi, the French mass media conglomerate, and explores how they have oriented its development and evolution. Philippe Bouquillion explores the industrial, financial, globalization and public policy issues in the various sectors in which Vivendi is involved, paying particular attention to recorded music, pay television, publishing, video games, advertising and telecommunications. He examines Vivendi's role as a key global player in the entertainment and cultural industries as a result of its established position as world number one in recorded music via Universal Music Group. He also highlights Vivendi's involvement in various national markets, including their notable strategies in African markets and their significance in the telecommunications and television markets in Italy. This book will be of interest to students, scholars and researchers of global media, media and cultural industries, and political economy"--
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Conglomerate corporations
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Mass media
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Telecommunication
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Permanent Location Current Location Date acquired Full call number Accession Number Koha item type
Gabriel Afolabi Ojo Central Library (Headquarters). Gabriel Afolabi Ojo Central Library (Headquarters). 11/06/2024 HE8689 .M37 2021 0194962 Books
Gabriel Afolabi Ojo Central Library (Headquarters). Gabriel Afolabi Ojo Central Library (Headquarters). 11/06/2024 HE8689 .M37 2021 0194961 Books

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