MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03068cam a2200373 i 4500 |
| CONTROL NUMBER |
|---|
| control field |
23231828 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241106131637.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230717s2024 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2023028268 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032429755 |
| Qualifying information |
(hardback) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032429748 |
| Qualifying information |
(paperback) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781003365136 |
| Qualifying information |
(ebook) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.35 |
| Item number |
.B37 2024 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8007 |
| Edition number |
23/eng/20230717 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barkas, Linda, |
| Relator term |
author. |
| TITLE STATEMENT |
|---|
| Title |
Marketing skills in practice : |
| Remainder of title |
developing a successful marketing career / |
| Statement of responsibility, etc. |
Dr Linda Anne Barkas and Dr Yvonne Dixon-Todd. |
| EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
157 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
"Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry. Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods. Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, and particularly as core reading for any modules based on Marketing in Practice and Professional Development. Online resources include PowerPoint slides for lecturers and an instructor's manual, which includes lesson plans, tasks, suggested answers, and a test bank with answers"-- |
| Assigning source |
Provided by publisher. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Vocational guidance. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dixon-Todd, Yvonne, |
| Relator term |
author. |
| ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Barkas, Linda. |
| Title |
Marketing skills in practice |
| Edition |
First edition. |
| Place, publisher, and date of publication |
New York, NY : Routledge, 2024 |
| International Standard Book Number |
9781003365136 |
| Record control number |
(DLC) 2023028269 |
| LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |