Country of Origin Effect in International Business : (Record no. 14145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02079cam a22002171i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781003413639 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032537870 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 382 |
| TITLE STATEMENT | |
| Title | Country of Origin Effect in International Business : |
| Remainder of title | strategic and consumer perspectives / |
| Statement of responsibility, etc | edited by Marzanna K. Witek-Hajduk and Anna Grudecka. |
| Copyright Date | |
| Place of publication | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of publisher | Routledge, |
| Year of publication or production | 2024. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource |
| SERIES STATEMENT | |
| Series statement | Routledge studies in marketing |
| SUMMARY, ETC. | |
| Summary, etc | "Various phenomena in the global economy, such as intensifying firms internationalization and international sourcing resulting in growing number of hybrid products, raise the question whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multi-faceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon, and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community, academics, scholars and upper-level students, in international marketing, international business and consumer behaviour"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International trade. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Ethnocentrism. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers' preferences. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Witek-Hajduk, Marzanna Katarzyna, |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grudecka, Anna, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | HF1379,.C68 2024 | 0194472 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | HF1379,.C68 2024 | 0194470 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | HF1379,.C68 2024 | 0194471 | Books |