Marketing 6.0 : (Record no. 14147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00974cam a22002058i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119835370 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119835387 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip, |
| TITLE STATEMENT | |
| Title | Marketing 6.0 : |
| Remainder of title | the future is immersive / |
| Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| Copyright Date | |
| Place of publication | Hoboken, New Jersey : |
| Name of publisher | Wiley, |
| Year of publication or production | [2024] |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource |
| GENERAL NOTE | |
| General note | Includes index. |
| SUMMARY, ETC. | |
| Summary, etc | "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Technology. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | HF5415 .P45 2924 | 0194695 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | HF5415 .P45 2924 | 0194694 | Books |