Integrated marketing communications in football / (Record no. 14151)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02200cam a22001938i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367690571 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367690649 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | GV943.3 .M36 2022 |
| Item number | 2 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Manoli, Argyro Elisavet, |
| TITLE STATEMENT | |
| Title | Integrated marketing communications in football / |
| Statement of responsibility, etc | Argyro Elisavet Manoli. |
| Copyright Date | |
| Place of publication | Abingdon, Oxon ; |
| -- | New York, N.Y. : |
| Name of publisher | Routledge, |
| Year of publication or production | 2022. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 143 pages |
| Other physical details | illustration |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Integrated marketing communications -- Integrated marketing communications perceptions and implementation -- Marketing strategy, marketing goals, and internal communication -- Communications alignment and brand management -- Football practitioners' perceptions of integrated marketing communications -- Integration scenarios -- Conclusion. |
| SUMMARY, ETC. | |
| Summary, etc | "This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing, or innovative approaches to marketing and business communications in other commercial spheres"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Soccer |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in sports. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | GV943.3 .M36 2022 | 0195301 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/06/2024 | GV943.3 .M36 2022 | 0195300 | Books |