Contemporary issues in marketing and consumer behaviour / (Record no. 14169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02069cam a2200217 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781003201151 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032062006 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/342 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Parsons, Elizabeth, |
| TITLE STATEMENT | |
| Title | Contemporary issues in marketing and consumer behaviour / |
| Statement of responsibility, etc | Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman. |
| EDITION STATEMENT | |
| Edition statement | Third edition. |
| Copyright Date | |
| Place of publication | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of publisher | Routledge, |
| Year of publication or production | 2023. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource |
| SUMMARY, ETC. | |
| Summary, etc | "This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maclaran, Pauline, |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatzidakis, Andreas, |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashman, Rachel, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/07/2024 | HF5415 .P37 2023 | 0194536 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/07/2024 | HF5415 .P37 2023 | 0194538 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/07/2024 | HF5415 .P37 2023 | 0194537 | Books |