Marketing and managing tourism destinations / (Record no. 14233)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02003cam a2200205 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032380674 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781003343356 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 910.68/8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Morrison, Alastair M., |
| TITLE STATEMENT | |
| Title | Marketing and managing tourism destinations / |
| Statement of responsibility, etc | Alastair M. Morrison. |
| EDITION STATEMENT | |
| Edition statement | Third edition. |
| Copyright Date | |
| Place of publication | London ; |
| -- | New York, NY : |
| Name of publisher | Routledge, Taylor & Francis Group, |
| Year of publication or production | 2024. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | li, 969 pages ; |
| GENERAL NOTE | |
| General note | Second edition: 2019. |
| SUMMARY, ETC. | |
| Summary, etc | "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- |
| SUMMARY, ETC. | |
| Summary, etc | "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/07/2024 | G155 .M37 2024 | 0194574 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/07/2024 | G155 .M37 2024 | 0194575 | Books |