Digital analytics for marketing / (Record no. 14245)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02062cam a2200229 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781003025351 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978036745612 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/340285 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Feroz, A. Karim, |
| TITLE STATEMENT | |
| Title | Digital analytics for marketing / |
| Statement of responsibility, etc | A. Karim Feroz, Gohar F. Khan and Marshall Sponder. |
| EDITION STATEMENT | |
| Edition statement | Second Edition. |
| Copyright Date | |
| Place of publication | New York : |
| Name of publisher | Routledge/Taylor & Francis Group, |
| Year of publication or production | 2024. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource |
| SERIES STATEMENT | |
| Series statement | Mastering business analytics |
| GENERAL NOTE | |
| General note | Revised edition of Digital analytics for marketing, 2017. |
| SUMMARY, ETC. | |
| Summary, etc | "This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor's manual, test bank, and PowerPoint slides"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social media. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khan, Gohar F., |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sponder, Marshall, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/07/2024 | HF5415. F47 2024 | 0194480 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/07/2024 | HF5415. F47 2024 | 0194479 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/07/2024 | HF5415. F47 2024 | 0194481 | Books |