AI -- the new intelligence in sales : (Record no. 14298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02052cam a2200229 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658382513 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 3658382511 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 97836582506 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | LC:HF5415 .R38 2022 DDC:658.8/10028563 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rainsberger, Livia, |
| TITLE STATEMENT | |
| Title | AI -- the new intelligence in sales : |
| Remainder of title | tools, applications and potentials of Artificial Intelligence / |
| Statement of responsibility, etc | Livia Rainsberger |
| Copyright Date | |
| Place of publication | Wiesbaden, Germany : |
| Name of publisher | Springer, |
| Year of publication or production | 2022 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource (xviii, 166 pages) : |
| Other physical details | illustrations |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Artificial intelligence (AI) in the sales context -- Advantages and benefits of using AI software in sales -- Opportunities and limitations of AI in sales -- How AI supports the sales process -- AI tools and their uses -- How AI is changing the work in sales -- Where the journey is heading |
| SUMMARY, ETC. | |
| Summary, etc | This book provides a concise overview of the potential uses of artificial intelligence in sales: AI can find potential prospects, generate leads, identify customer needs, calculate buying probabilities -- and much more. But what is behind terms like Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing or Sales Management Intelligence? Where is the potential for sales organizations? And how will AI change sales? The author presents different AI applications and describes their possibilities as well as limitations, so that it becomes clear how AI can support sales without making humans superfluous. Executives in marketing and sales, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for the implementation of AI in their own companies |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Selling |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Artificial intelligence. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://rave.ohiolink.edu/ebooks/ebc2/9783658382513 |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://link.springer.com/10.1007/978-3-658-38251-3 |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://go.ohiolink.edu/goto?url=https://link.springer.com/10.1007/978-3-658-38251-3 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/08/2024 | LC:HF5415 .R38 2022 | 0194527 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/08/2024 | LC:HF5415 .R38 2022 | 0194528 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/08/2024 | LC:HF5415 .R38 2022 | 0194529 | Books |