PRINCIPLES OF MARKETING : (Record no. 14543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00352cam a2200121 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230392700 (paperback) |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Alex N. Ifezua |
| TITLE STATEMENT | |
| Title | PRINCIPLES OF MARKETING : |
| Remainder of title | A VALUE-BASED APPROACH / |
| Copyright Date | |
| Place of publication | Basingstoke, Hampshire, UK : |
| Name of publisher | Palgrave Macmillan, |
| Year of publication or production | 1990 |
| PHYSICAL DESCRIPTION | |
| Other physical details | illustrations ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/15/2024 | H5415 .I43 1990 | 08141041 | Books |