Ethics in marketing / (Record no. 14570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04609cam a2200193 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256259038 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256259032 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 174/.4 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Smith, N. Craig, |
| TITLE STATEMENT | |
| Title | Ethics in marketing / |
| Statement of responsibility, etc | N. Craig Smith, John A. Quelch |
| Copyright Date | |
| Place of publication | Homewood, IL |
| Name of publisher | Irwin, |
| Year of publication or production | [1996} |
| Copyright Date | |
| Year of publication or production | ©1996 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 838 pages : |
| Other physical details | illustrations ; |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ethics and the marketing manager -- The role of ethics in marketing management -- Ethical issues in marketing -- What is ethical marketing decision making? -- A marketing ethics framework -- Marketing managers, society, and the environment -- Marketing managers: caught in the middle -- Ciba-Geigy Pharmaceuticals: Pharma International -- McDonald's and the environment -- The smoke wars -- Barclays and South Africa -- Good takes on greed -- Ethical shopping -- A new sales pitch: the environment -- Pharmaceutical marketing practices in the Third World -- Market selection and marketing research -- Ethical issues in researching and targeting consumers -- Suzuki Samurai: the roll-over crisis -- Chevron Corporation: corporate image advertising -- Optical Distortion, Inc. (C): the 1988 reintroduction -- Secret Shopper Program -- Misery market: Winos and Thunderbird are a subject Gallo doesn't like to discuss -- Risky business: marketers make a beeline for the nation's schools -- After uptown, are some niches out? -- Making a phone call might mean telling the world about you -- For these MBA's, class became exercise in corporate espionage -- Corporate policy and the ethics of competitor intelligence gathering -- Product policy -- Ethical issues in product policy -- Black & Decker Corporation: Spacemaker Plus Coffeemaker (A) -- The Proctor & Gamble Company: the Lenor Refill Package -- Kodak and Polaroid: consumer compensation -- Protectionist the Dolphins -- The poisoning of America -- GE refrigerator woes illustrate the hazards in changing a product -- Incorporating a consumer safety perspective into the product development process managing product recalls -- Pricing policy -- Ethical issues in pricing -- Retail promotional pricing: when is a sale really a sale? (A) -- Amalgamated Aluminum Alloy Division -- Car-rental collision damage waivers -- Sandoz Corporation's Clozaril treats Schizophrenia -- who is going to pay $8,944? -- U.S. probes whether airlines colluded on fare increase -- Demand for rubber gloves skyrockets -- profiteering during AIDS crisis suspected -- Who wins with price-matching plans? -- Why do companies succumb to price-fixing? -- Distribution policy -- Ethical issues in distribution -- Sorrell Ridge: slotting allowances -- The Satanic verses (A) -- The Satanic verses (B) -- Benetton is accused of dubious tactics by some store owners -- The banks: redlining and rhetoric -- Growth of museum shops stirs debate on tax status -- Dealer termination agreements and resale price maintenance -- Marketing communications: personal selling and sales management -- Ethical issues in personal selling and sales force management -- David Namer: an interview with a professional salesman -- Petite Playthings, Inc., 1984 (A) -- Rossin Greenberg Seronick & Hill, Inc. (A) -- On the take -- Damage control at Dun & Bradstreet -- Don't let bad company manners hurt good products -- Does opportunity make the thief? How control systems influence at industrial salesperson's ethical behavior -- Marketing communications: advertising and sales promotions -- Ethical issues in advertising and sales promotions -- The Massachusetts Lottery -- Campbell Soup Company and the Federal Trade Commission -- Audi of America Inc. -- PepsiCo and Madonna -- Anheuser-Busch -- Foes claim ad bans are bad business -- As retailers' sales crop up everywhere, regulators wonder if the price is right -- A crackdown on "Charity" sweepstakes -- Relating research on deceptiveness law to ethics in advertising -- Children as consumers: the ethics of children's television advertising -- Marketing strategy and implementation -- Ethical issues in marketing strategy and implementation -- Sealed Air Corporation: marketing impacts of eliminating CFCs -- Reebok International Ltd. -- How a PR firm executed the alar scare -- Tetris game wins big for Nintendo but not for Soviet inventors -- To Russia, a lesson in markets -- Sales job: at Nordstrom Stores, service comes first -- but at a big price -- A general theory of marketing ethics -- The general theory of marketing ethics: a retrospective and revision |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business ethics |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/19/2024 | HF5415.122 . S64 1996 | 0004998 | Books |