A framework for marketing management : (Record no. 14590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612cam a2200193 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780136083443 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0136083447 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| TITLE STATEMENT | |
| Title | A framework for marketing management : |
| Remainder of title | integrated with PharmaSim / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James. |
| EDITION STATEMENT | |
| Edition statement | 4th ed. |
| Copyright Date | |
| Name of publisher | Pearson Education |
| Year of publication or production | 2009 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 391 p. : |
| Other physical details | ill. ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | James, Stuart W. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0822/2008028928.html |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/20/2024 | HF5415.13 .k67 2009 | 0020809 | Books |