Marketing Management (Record no. 14596)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00369nam a22001337a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780138146030 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Philip Kotler |
| TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | Marketing Management |
| Statement of responsibility, etc | Philip Kotler Kevin Lane Kellery |
| Copyright Date | |
| Name of publisher | Pearson Education |
| Year of publication or production | 2006 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 729 p |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Kotler |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/20/2024 | HF5415.13 .K67 2006 | 00046045 | Books |