Marketing research essentials / (Record no. 14633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581cam a22001814a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324023170 (package: book & CD) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324028407 (book only) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324037139 (CD only) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | McDaniel, Carl D. |
| TITLE STATEMENT | |
| Title | Marketing research essentials / |
| Statement of responsibility, etc | Carl McDaniel Jr., Roger Gates. |
| EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| Copyright Date | |
| Place of publication | USA |
| Name of publisher | South-Western college publishing |
| Year of publication or production | 2011 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) : |
| Other physical details | ill. ; |
| Accompanying material | 1 computer optical disc (4 3/4 in.) |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger H., |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/21/2024 | HF5415.2 .M32 2011 | 0006037 | Books |