Essentials of marketing research / (Record no. 14634)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641cam a2200193 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 047141235X (pbk. : alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kumar, V., |
| TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc | V. Kumar, David A. Aaker, George S. Day. |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| Copyright Date | |
| Place of publication | USA |
| Name of publisher | John Wiley & Sons, INC |
| Year of publication or production | 2002 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 553 p. : |
| Other physical details | ill. (some col.) ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/wiley036/2001026850.html |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/onix07/2001026850.html |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/21/2024 | HF5415.2 .K85 2002 | 0006038 | Books |