Marketing research : (Record no. 14637)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00398pam a2200145 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030055326 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Churchill, Gilbert A. |
| TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | methodological foundations / |
| Statement of responsibility, etc | Gilbert A. Churchill, Jr. |
| EDITION STATEMENT | |
| Edition statement | 4th ed. |
| Copyright Date | |
| Name of publisher | The Dryden press |
| Year of publication or production | 1987 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 896 p. : |
| Other physical details | ill. ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/21/2024 | HF5415.2 .C48 1987 | 0006033 | Books |