Effective marketing : (Record no. 14640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00742cam a22002174a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 032406392X |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zikmund, William G. |
| TITLE STATEMENT | |
| Title | Effective marketing : |
| Remainder of title | creating and keeping customers / |
| Statement of responsibility, etc | William G. Zikmund, Michael d'Amico. |
| EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| Copyright Date | |
| Name of publisher | South-Western |
| Year of publication or production | 2002 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 553 p. : |
| Other physical details | col. ill. ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | D'Amico, Michael. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1102/00051584-b.html |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1102/00051584-d.html |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1102/00051584-t.html |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/21/2024 | HF5415 .Z54 2002 | 0006017 | Books |