Marketing / (Record no. 14644)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528cam a22001694a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780618799701 (hbk. : library ed.) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0618799702 (hbk. : library ed.) |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pride, William M. |
| TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | William M. Pride, O.C. Ferrell. |
| EDITION STATEMENT | |
| Edition statement | 14th ed. |
| Copyright Date | |
| Name of publisher | Houghton on Mifflin Company |
| Year of publication or production | 2008 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) : |
| Other physical details | ill. ; |
| GENERAL NOTE | |
| General note | Rev. ed. of: Marketing : concepts and strategies. 2006. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/21/2024 | HF5415 .P74 2008 | 0006078 | Books |