Essentials of Marketing (Record no. 14656)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a22001337a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072553666 |
| TITLE STATEMENT | |
| Title | Essentials of Marketing |
| Remainder of title | Essentials of Marketing |
| Statement of responsibility, etc | William D. Perrault, Jr. E Jerome McCarthy |
| EDITION STATEMENT | |
| Edition statement | Ninth edition |
| Copyright Date | |
| Name of publisher | McGraw-Hill companies |
| Year of publication or production | 2003 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | ix; v-40 pages |
| Other physical details | Pbk |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Williams D. Et’al |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/22/2024 | HF5415 .P47 2003 | 0006053 | Books |