Contemporary marketing / (Record no. 14667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200169Ia 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324185103 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780324185102 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boone, Louis E |
| TITLE STATEMENT | |
| Title | Contemporary marketing / |
| Statement of responsibility, etc | Louis E. Boone, David L. Kurtz |
| EDITION STATEMENT | |
| Edition statement | 11th ed |
| Copyright Date | |
| Name of publisher | Thomson South-western |
| Year of publication or production | 2001 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) : |
| Other physical details | col. ill. ; |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| GENERAL NOTE | |
| General note | Includes indexes |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/22/2024 | HF5415 .B66 2001 | 0006083 | Books |