Marketing principles & perspectives / (Record no. 14669)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00646pam a2200193 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071108119 (alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bearden, William O., |
| TITLE STATEMENT | |
| Title | Marketing principles & perspectives / |
| Statement of responsibility, etc | William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. |
| EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| Copyright Date | |
| Place of publication | Boston, Mass. : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication or production | 2007 |
| Copyright Date | |
| Year of publication or production | ©2007 |
| Name of publisher | McGraw-Hill |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvi, 588 pages : |
| Other physical details | illustrations (some color), color maps ; |
| SERIES STATEMENT | |
| Series statement | Irwin/McGraw-Hill series in marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas N. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | LaForge, Raymond W. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/22/2024 | HF5415 .B42 2007 | 0006018 | Books |