Critical readings : (Record no. 14684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02713cam a2200205 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0335211518 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780335211517 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 033521150X |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780335211500 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | GV742 |
| TITLE STATEMENT | |
| Title | Critical readings : |
| Remainder of title | sport, culture and the media / |
| Statement of responsibility, etc | edited by David Rowe |
| Copyright Date | |
| Place of publication | Maidenhead, Berkshire : |
| Name of publisher | Open University Press, |
| Year of publication or production | 2004 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 363 pages ; |
| SERIES STATEMENT | |
| Series statement | Issues in cultural and media studies |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Mapping the media sports cultural complex -- -- Part I. Media Sport Construction : History, Labout, Culture and Economics -- Sport as entertainment : the role of mass communications / John Goldlust -- The TV and sports industries / Joan Chandler -- The dream team, communicative dirt, and marketing synergy : USA basketball and cross-merchandising in television commercials / Lawrence A. Wenner -- Sports media sans frontières / Toby Miller [and others] -- Speaking the 'universal language of entertainment' : news corporation, culture and the global sport media economy / David L. Andrews -- Sports page : a case study in the manufacture of sports news for the daily press / Mark D. Lowes -- Bread, butter and gravy : an institutional approach to televised sport production / Michael Silk, Trevor Slack and John Amis -- Mega-events and media culture : sport and the olympics / Maurice Roche -- -- Part II. Media Sport Deconstruction : Readings, Forms, Ideologies and Futures -- Local visions of the global : some perspectives from around the world / Miquel de Moragas Spà, Nancy K. Rivenburgh and James F. Larson -- Nike's communication with Black audiences : a sociological analysis of advertising effectiveness via symbolic interactionism / Ketra L. Armstrong -- The televised sports manhood formula / Michael A. Messner, Michele Dunbar and Darnell Hunt -- The basic content : 'ideally beautiful and sexy women for men' / Laurel A. Davis -- 'I want to be the minority' : the politics of youthful white masculinities in sport and popular culture in 1990s America / Kyle W. Kusz -- Women, sport and globalization : competing discourses of sexuality and nation / Deborah Stevenson -- Representations of football in baseball literature : the lyric Fenway, the prosody of the Dodgers, and are you ready for some football? / David McGimpsey -- Sport as constructed audience : a case study of ESPN's The Extreme Games / Robert E. Rinehart -- Convergence : Sport on the information superhighway / Brian Stoddart -- Internet coverage of university softball and baseball web sites : the inequity continues / Michael Sagas [and others] |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media and sports |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sports |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rowe, David, |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Makurdi Study Centre | Makurdi Study Centre | 11/25/2024 | GV742.C74 2004 | 0006616 | Books |