Strategies for e-Business : (Record no. 15402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03678cam a2200253Ii 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783030489502 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 3030489507 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5548.32 .J45 2020 |
| Item number | 1 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jelassi, Tawfik, |
| TITLE STATEMENT | |
| Title | Strategies for e-Business : |
| Remainder of title | concepts and cases on value creation and digital business transformation / |
| Statement of responsibility, etc | Tawfik Jelassi, Francisco J. Martínez-López |
| EDITION STATEMENT | |
| Edition statement | Fourth edition |
| Copyright Date | |
| Place of publication | Cham : |
| Name of publisher | Springer, |
| Year of publication or production | 2020 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 165, illustration |
| SERIES STATEMENT | |
| Series statement | Classroom companion: business, |
| GENERAL NOTE | |
| General note | strategies for online business |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Key Terminology and Evolution of E-business -- The E-business Strategy Framework: Overview of the E-business Strategy Framework -- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies -- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses -- Strategy Options in E-business Markets -- Creating and Sustaining a Competitive Advantage Over Time -- Exploiting Opportunities of New Market Spaces in E-business -- Creating and Capturing Value Through E-business Strategies -- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities -- Interaction With Suppliers: E-procurement -- Choosing the Appropriate E-business Strategy for Interacting With Users -- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce -- Strategies for Mobile Commerce -- Strategies for Social Commerce -- Unifying Channels to Reach Customers: Omni-Channel Strategies -- The Strategic Approach of the World's Bigges E-tailing -- Strategic Trends for E-business -- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation -- Case Studies: Digital Transformation at Axel Springer -- Dallara Automobil: Transforming a Racing Legend -- DBS Transformation (a): Becoming a World-Class Multinational Bank -- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up -- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya) -- DBS Transformation (c): The World's Best Digital Bank -- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb -- Disruptive Change at Bossard With SmartFactoryLogistics.com? -- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions -- TURKCELL (A): How to Respond to Digital Disruption? -- TURKCELL (B): From a Telecom Network Operator -- Nestlé: Developing a Digital Nutrition Pla tform for Japan. -- Rabobank: Building Digital Agility at Scale |
| SUMMARY, ETC. | |
| Summary, etc | This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Electronic commerce. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martínez-López, Francisco J., |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://rave.ohiolink.edu/ebooks/ebc/9783030489502 |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://link.springer.com/10.1007/978-3-030-48950-2 |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://go.ohiolink.edu/goto?url=http://link.springer.com/10.1007/978-3-030-48950-2 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lafia Study Centre | Gabriel Afolabi Ojo Central Library (Headquarters). | 04/28/2025 | HF5548.32 J45 2020 | 0197043 | Books |