Applications in basic marketing : (Record no. 16138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555cam a2200181Ia 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072864702 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072864700 |
| INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 10995579 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| TITLE STATEMENT | |
| Title | Applications in basic marketing : |
| Remainder of title | clippings from the popular business press / |
| Statement of responsibility, etc | William D. Perrault and E. Jerome McCarthy. |
| EDITION STATEMENT | |
| Edition statement | 2004-2005 ed. |
| Copyright Date | |
| Place of publication | America |
| Name of publisher | McGraw-Hill |
| Year of publication or production | 2005 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 214 p. : |
| Other physical details | ill. ; |
| GENERAL NOTE | |
| General note | Donated by Dr. Greg Sojka. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Minna Study Centre | Minna Study Centre | 08/13/2025 | HF5410 .P47 2005 | 0193325 | Books |