Pop-up retail : (Record no. 16389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02378cam a2200217 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367628550 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367628550 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367628550 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367628550 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5429 .B68 2021 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boustani, Ghalia, |
| TITLE STATEMENT | |
| Title | Pop-up retail : |
| Remainder of title | the evolution, application and future of ephemeral stores / |
| Statement of responsibility, etc | Ghalia Boustani. |
| Copyright Date | |
| Place of publication | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of publisher | Routledge, |
| Year of publication or production | 2021. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource |
| SERIES STATEMENT | |
| Series statement | Routledge focus on business & management |
| SUMMARY, ETC. | |
| Summary, etc | "Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappear as soon as its offering is wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today's busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Stores, Retail. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New business enterprises. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Ilorin Study Centre | Ilorin Study Centre | 08/29/2025 | HF5429 .B68 2021 | 01881624 | Books |