Sport, sponsorship and public health (Record no. 16921)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02509cam a22002418i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032145198 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032145198 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032145198 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | GN714 .I74 2023 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ireland, Robin, |
| TITLE STATEMENT | |
| Title | Sport, sponsorship and public health |
| Statement of responsibility, etc | Robin Ireland. |
| Remainder of title | ROUTLEDGE RESEARCH IN PHYSICAL ACTIVITY AND HEALTH |
| Copyright Date | |
| Place of publication | Abingdon, Oxon ; |
| -- | New York, N.Y. : |
| Name of publisher | Routledge, |
| Year of publication or production | 2023. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | IX,156 pages |
| Other physical details | ILL. |
| SERIES STATEMENT | |
| Series statement | Routledge research in physical activity and health |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Public health and sport -- An introduction to advertising and marketing in sport -- The tobacco industry and the development of sport sponsorship -- Mega-events and sponsorship -- The commodification of modern sport -- The commercialization and globalization of football in England -- Sport and brand engagement -- The regulation of sport -- Conclusions and discussion. |
| SUMMARY, ETC. | |
| Summary, etc | "This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies, and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League - one of the world's most successful sporting properties - before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sports sponsorship |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Corporate sponsorship |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public health. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sports and globalization |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Soccer |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 10/17/2025 | GN714 .I74 2023 | 0199211 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 10/17/2025 | GN714 .I74 2023 | 0199212 | Books |