Public relations for public health and social good / (Record no. 16939)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01687cam a2200193 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032355092 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032355085 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | R118.P83 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Brooke W. Mckeever |
| TITLE STATEMENT | |
| Title | Public relations for public health and social good / |
| Statement of responsibility, etc | edited by Brooke W. McKeever. |
| Copyright Date | |
| Place of publication | New York, NY : |
| Name of publisher | Routledge, Taylor & Francis Group, |
| Year of publication or production | 2025. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 220 pages : |
| Other physical details | illustrations ; |
| SUMMARY, ETC. | |
| Summary, etc | "Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions. Many organizations attempt to influence prosocial behaviors, such as donating one's time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice and ends with discussion questions to consider and references for further reading. Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in medicine. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public health. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relations |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | McKeever, Brooke W., |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 10/17/2025 | R118 .P83 2025 | 01991667 | Books |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 10/17/2025 | R118 .P83 2025 | 0199168 | Books |