MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH (Record no. 17036)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00397nam a2200121 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071326377 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HD35 .M37 |
| TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH |
| Remainder of title | A STRATEGIC DECISION-MAKING APPROACH |
| Copyright Date | |
| Place of publication | LONDON |
| Name of publisher | MCGRAW HILL |
| Year of publication or production | 2013 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | A STRATEGIC DECISION-MAKING APPROACH |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | JOHN W. MULLINS AND ORVILLE C. WALKER |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Makurdi Study Centre | Makurdi Study Centre | 11/10/2025 | HD35 .M37 2013 | 0192292 | Books |