Marketing for hospitality and tourism / (Record no. 1718)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01394cam a2200217 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780135045596 (casebound : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135045592 (casebound : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132453134 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132453134 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.94 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 683 pages : |
| Other physical details | illustrations (chiefly color) ; |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Hospitality industry |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type | Shelving location |
|---|---|---|---|---|---|---|
| Jos Study Centre | Jos Study Centre | 07/28/2023 | TK911.3 .K67 2010 | 0182323 | Books | Book Cart |
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 01/24/2023 | TX11.3 .M3 K67 2010 | 0020684 | Books | |
| Spec. Study Centre Immigration, Gwagwalada, Abuja | Spec. Study Centre Immigration, Gwagwalada, Abuja | 10/12/2023 | G155 .K68 2017 | 0185996 | Books |